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Elizabeth Arden
5th Ave.
Fragrance Line
Art Direction, Design & Production Direction for Elizabeth Arden.
Fragrance brand launch for Domestic & Eurpoean markets celebrating the Elizabeth Arden's 5th avenue flagship salon & original NYC home.
Branding & merchandising design including logo development, displays, press kits, shopping bags, color palettes and gift wrap.
Primary & secodary package design including 1oz. & 1/4 oz perfumes, 100ml, 50ml, 30ml EDT sprays, bath & body products, samples & minis.
Promotion cartons & gift design.
Agency Support: Lukasiewicz Design


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